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Twelve was tasked to create a distinctive, playful, friendly brand for childrens community sports company, Funtime Activities. The brief stated the brand needed to be bold, fun, colourful and stand out in a sea of pre-school and after school activity clubs.
Twelve developed a new logo and brand identity for Funtime Activities, along with new logos for the pre-school activity sessions, Tumble Time and Mini Skills. The brand required an element of playfulness, which Twelve achieved with a bright colour palette, illustrated child figures and fun typeface for the brand. The brand style was then applied to the website and marketing literature.