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Trident Windows approached Twelve to transform their existing brand to elevate themselves in the marketplace. Through rounds of brand concepts we identified the direction for the creative.
It was decided to keep the 3 trident spears within a circle because of the brand recognition. but with the addition of an established date to emphasise the length of time the company had been trading. The brand type style was modernised, also incorporating a trident and a bold, vibrant colour palette was developed.
This new brand has now has been implemented across all key assets including website, signage and marketing collateral.